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Volumn 11, Issue 2, 2005, Pages 3-17

Social marketing applied to economic reforms

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EID: 38549135797     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000500198216     Document Type: Review
Times cited : (11)

References (19)
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  • 3
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  • 6
    • 0029148390 scopus 로고
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  • 8
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    • Understanding the social determinants of health
    • DONOVAN, R. J. (2000). Understanding the social determinants of health. Social Marketing Quarterly, 6(3), 55-57.
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  • 9
    • 79959872390 scopus 로고    scopus 로고
    • EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT, September, Bosnia and Herzegovina enterprise policy performance assessment
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    • Reducing the level of violence in hockey
    • In M. E. Goldberg, M. Fishbein, & S. Middlestadt, (Eds.), Mahwah, NJ: Lawrence Erlbaum
    • GOLDBERG, M. E., SANDIKCI, O., & LITVACK, D. (1997). Reducing the level of violence in hockey. In M. E. Goldberg, M. Fishbein, & S. Middlestadt, (Eds.), Social marketing: Theoretical and practical perspectives. Mahwah, NJ: Lawrence Erlbaum.
    • (1997) Social marketing: Theoretical and practical perspectives
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  • 14
    • 79551546502 scopus 로고    scopus 로고
    • International initiatives: Introduction and overview
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  • 17
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    • ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT AND THE EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT, September, Bosnia and Herzegovina enterprise policy performance assessment
    • ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT AND THE EUROPEAN BANK FOR RECONSTRUCTION AND DEVELOPMENT. (2003, September). Stability pact; South East Europe compact for reform, investment, integrity and growth; Bosnia and Herzegovina enterprise policy performance assessment.
    • (2003) Stability pact; South East Europe compact for reform, investment, integrity and growth
  • 18
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    • There's a lion in the village: The fight over individual behavior versus social context
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    • Smith, W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.