Ten promises to Terry: Towards a social marketing manifesto

Health Education

Volumn 106, Issue 1, 2006, Pages 5-8

  Hastings, Gerard ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Obesity; Public health; Social marketing; United Kingdom

Indexed keywords

EID: 31144475142     PISSN: 09654283     EISSN: None     Source Type: Journal    
DOI: 10.1108/09654280610637157     Document Type: Article

References (5)

1. Bakan, J. (2004), The Corporation: The Pathological Pursuit of Profit and Power, Free Press, New York, NY.
2. Hastings, G. and Stead, M. (in press), “Social marketing”, in Macdowall, W., Bonell, C. and Davies, M. (Eds), Health Promotion: Strategy and Delivery, Open University Press, Buckingham.
3. Hastings, G.B., Devlin, E. and MacFadyen, L. (2004), “Social marketing”, The ABC of Behavior Change: A Guide to Successful Disease Prevention and Health Promotion, Chapter 10, Churchill Livingstone, Edinburgh.
4. Hastings, G.B., Stead, M. and MacKintosh, A.M. (2002), “Rethinking drugs prevention: radical thoughts from social marketing”, Health Education Journal, Vol. 61 No. 4, pp. 347-64.
5. Hastings, G.B., Stead, M., McDermott, L., Forsyth, A., MacKintosh, A.M., Rayner, M., Godfrey, G., Carahar, M. and Angus, K. (2003), Review of Research on the Effects of Food Promotion to Children – Final Report and Appendices, available at: www.foodstandards.gov.uk/news/newsarchive/promote.