Chapter 13. Sources for Special Topics: Social Marketing, Nonprofit Organizations, Services Marketing, and Legal/Ethical Issues

Journal of Business and Finance Librarianship

Volumn 9, Issue 4, 2004, Pages 287-299

  Wendy, Diamond ^a   Oppenheim, Michel R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38549099408     PISSN: 08963568     EISSN: 15470644     Source Type: Journal    
DOI: 10.1300/J109v09n04_05     Document Type: Article

References (9)

1. American Marketing Association. 2002. "About the AMA/Code of Ethics." (April 17, 2003).
2. American Marketing Research Association. 2000-2002. "Codes & Guidelines" (April 17, 2003).
3. Journal of Public Policy and Marketing (JPPM). 2002. Gainesville, FL: University of Florida. Warrington College of Business (April 17, 2003).
4. Legal Information Institute (LIT). "Uniform Commercial Code." (April 17, 2003).
5. Lovelock, Christopher and Lauren Wright. 2001. Principles of Service Marketing Management, 2nd edition. Upper Saddle River, NJ: Prentice Hall.
6. National Social Norms Resource Center (NSNRC). 2001. (April 17, 2003).
7. Swartz, Teresa A. and Dawn Iacobucci. 2000. Handbook of Services Marketing and Management. Thousand Oaks, CA: Sage Publications.
8. West's Encyclopedia of American Law. 1998. s.v. "Robinson-Patman Act." St. Paul, MN: West Publishing Co.
9. Zeithaml, Valerie, A. Parasuraman, and Leonard L. Berry. 1990. Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: Free Press.