Attitudes of youth toward purchasing from sponsors: A cross-cultural perspective

Journal of Euromarketing

Volumn 12, Issue 1, 2002, Pages 19-39

  Dalakas, Vassilis ^a   Kropp, Frederic ^b  

^a BERRY COLLEGE   (United States)

^b MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

Author keywords

Consumer attitudes; Greece; Social identification; South Korea; Sponsorship; Sport; USA

Indexed keywords

INTERNATIONAL COMPARISON; MARKETING; SPORT; YOUNG POPULATION;

GREECE; SOUTH KOREA; UNITED STATES;

EID: 0037879500     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v12n01_03     Document Type: Article

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