Sponsorship and image: A replication and extension

Journal of Marketing Communications

Volumn 5, Issue 1, 1999, Pages 17-28

  Pope, Nigel K L ^a   Voges, Kevin E ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Awareness; Corporate Image; Sponsorship

Indexed keywords

EID: 0345980276     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345716     Document Type: Article

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