Promoting leisure services: Economic and emotional aspects of consumer response

Journal of Services Marketing

Volumn 12, Issue 3, 1998, Pages 209-222

  Wakefield, Kirk L ^a   Bush, Victoria D ^a  

^a UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Consumer behaviour; Entertainment industry; Leisure industries; Market research; Sales promotion; Services marketing

Indexed keywords

EID: 84986156107     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810219520     Document Type: Article

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