The impact and effectiveness of advertisements in a sports arena

Journal of Services Marketing

Volumn 14, Issue 4, 2000, Pages 323-336

  Turley, L W ^a   Shannon, J Richard ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; Sports

Indexed keywords

EID: 84986161374     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010334547     Document Type: Article

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