New service development process: Emerging versus developed markets

Journal of Global Marketing

Volumn 20, Issue 2-3, 2007, Pages 43-55

  Alam, Ian ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Cross national research; Culture; India; New service development; Service innovation; United States

Indexed keywords

EID: 34548629504     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v20n02_05     Document Type: Article

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