Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 373-382

  Iyer, Gopalkrishnan R ^a   LaPlaca, Peter J ^b   Sharma, Arun ^c  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c UNIVERSITY OF MIAMI   (United States)

Author keywords

Comparative innovation strategies; Innovation in India; Radical innovation

Indexed keywords

EID: 33644819972     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.02.007     Document Type: Article

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