The myth of global strategy

International Marketing Review

Volumn 18, Issue 6, 2001, Pages 583-588

  Rugman, Alan M ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Globalization; Marketing; Mytlis

Indexed keywords

EID: 0346895591     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006300     Document Type: Article

References (11)

1. Fortune (1999), 'The Fortune global 500", Fortune, 2 August.
2. Giddens, A. (1999), Runaway World : How Globalisation is Resliaping our Lives, Profile Books, London.
3. Ohmae, K. (1985), Triad Power, Free Press, New York, NY.
4. Ohmae, K. (1990), The Borderless World, Harper Business, New York, NY.
5. Ohmae, K. (1995), The End of the Nation State, Free Press, New York, NY.
6. Rugman, A. (1996), The Theory of Multinational Enterprises, Elgar, Cheltenham.
7. Rugman, A. (2000), The End of Globalization, Random House, London (This book is to be published by AMACOM/McGraw-Hill, 2001 in North America).
8. Rugman, A. and D'Cruz, J. (2000), Multinationals as Flagship Firms: Regional Business Networks, Oxford University Press, Oxford.
9. Rugman, A. and Hodgetts, R. (2000), International Business, 2nd ed., Pearson Education / Prentice- Hall, London, p. 615.
10. United Nations (1997), "Top 100 TNCs ranked by foreign assets', World Investment Report 1997, United Nations, New York, NY.
11. Yip, G. (1995), Total Global Strategy, Prentice-Hall, Englewood Cliffs, NJ.