Internationalization and International Marketing Commitment: The Case of Small/Medium Korean Companies

Journal of Global Marketing

Volumn 15, Issue 1, 2001, Pages 57-66

  Kwon, Yung Chul ^a   Hu, Michael Y ^b  

^a Yeungnam University   (South Korea)

^b KENT STATE UNIVERSITY   (United States)

Author keywords

International marketing commitment; Internationalization process; Korean firms

Indexed keywords

EID: 0347139584     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n01_04     Document Type: Article

References (14)

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