Asymmetric store positioning and promotional advertising strategies: Theory and evidence

Marketing Science

Volumn 21, Issue 1, 2002, Pages 74-96

  Rajiv, Surendra ^a   Dutta, Shantanu ^a   Dhar, Sanjay K ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036333494     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.1.74.160     Document Type: Article

References (39)

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