Culture and marketing strategy in discount retailing

Journal of Business Research

Volumn 60, Issue 3, 2007, Pages 215-221

  Merrilees, Bill ^a   McKenzie, Brent ^b   Miller, Dale ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Brand formation; Discount department stores; Retail service quality; Transition economies

Indexed keywords

EID: 33846670811     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.016     Document Type: Article

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