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Volumn 18, Issue 2, 1998, Pages 19-34

Exploring the impact of critical sales events

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EID: 85009580659     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.1998.10754128     Document Type: Article
Times cited : (22)

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