메뉴 건너뛰기




Volumn 22, Issue 2, 2002, Pages 97-109

An exploratory model and initial test of the influence of firm level consulting-oriented sales force programs on sales force performance

Author keywords

[No Author keywords available]

Indexed keywords


EID: 4644339073     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2002.10754298     Document Type: Article
Times cited : (28)

References (98)
  • 1
    • 0032331033 scopus 로고    scopus 로고
    • Relational Communication Traits and their Effect of Adaptiveness and Sales Performance
    • Baroom, M.L., J.R. Goolsby, and R.P. Ramsey (1998), “Relational Communication Traits and their Effect of Adaptiveness and Sales Performance,” Journal of the Academy of Marketing Science, 26, 1, 16-30.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.1 , pp. 16-30
    • Baroom, M.L.1    Goolsby, J.R.2    Ramsey, R.P.3
  • 3
    • 0002850369 scopus 로고
    • Salesperson Evaluation using Relative Performance Efficiency: The Application of Data Envelopment Analysis
    • Boles, James S., N. Donthu, and R. Lohtia (1995), “Salesperson Evaluation using Relative Performance Efficiency: The Application of Data Envelopment Analysis,” Journal of Personal Selling and Sales Management, 15 (3), 31-49.
    • (1995) Journal of Personal Selling and Sales Management , vol.15 , Issue.3 , pp. 31-49
    • Boles, J.S.1    Donthu, N.2    Lohtia, R.3
  • 4
    • 0001869437 scopus 로고
    • The Virtual Corporation
    • (February 8)
    • Byrne, John A., Richard Brandt, and Otis Port (1993), “The Virtual Corporation,” Business Week, 3304 (February 8), 98-102.
    • (1993) Business Week , vol.3304 , pp. 98-102
    • Byrne, J.A.1    Brandt, R.2    Port, O.3
  • 5
    • 33244478683 scopus 로고    scopus 로고
    • Effective Interpersonal Listening in the Personal Selling Environment: Conceptualization, Measurement, and Nomological Validity
    • Castleberry, Stephen B., C. David Shepherd, and Rick Ridnour (1999), “Effective Interpersonal Listening in the Personal Selling Environment: Conceptualization, Measurement, and Nomological Validity,” Journal of Marketing Theory and Practice, 7,1, 30-38.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.1 , pp. 30-38
    • Castleberry, S.B.1    David Shepherd, C.2    Ridnour, R.3
  • 6
    • 0004143272 scopus 로고
    • Boston, MA: Harvard Business School Press
    • Cespedes, Frank (1995), Concurrent Marketing, Boston, MA: Harvard Business School Press.
    • (1995) Concurrent Marketing
    • Cespedes, F.1
  • 7
    • 0030554512 scopus 로고    scopus 로고
    • Dimensions and Types of Supervisory Control Effects on Salesperson Performance and Satisfaction
    • (January)
    • Challagalla, Goutam N. and Tasadduq A Shervani (1996), “Dimensions and Types of Supervisory Control Effects on Salesperson Performance and Satisfaction,” Journal of Marketing, 60 (January), 89-105.
    • (1996) Journal of Marketing , vol.60 , pp. 89-105
    • Challagalla, G.N.1    Shervani, T.A.2
  • 10
    • 85009556973 scopus 로고
    • The Determinants of Salesperson Performance: A Meta-Analysis
    • (May)
    • Churchill, Gilbert A., Jr., Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. (1985), “The Determinants of Salesperson Performance: A Meta-Analysis,” Journal of Marketing Research, 22 (May), 103-118.
    • (1985) Journal of Marketing Research , vol.22 , pp. 103-118
    • Churchill, G.A.1    Ford, N.M.2    Hartley, S.W.3    Walker, O.C.4
  • 14
    • 21344478003 scopus 로고
    • Behavior-Based and Outcome-Based Sales-force Control Systems
    • (October)
    • Cravens, David W., Thomas N. Ingram, Raymond W. LaForge, and Clifford E. Young (1993), “Behavior-Based and Outcome-Based Sales-force Control Systems,” Journal of Marketing, 57 (October), 47-59.
    • (1993) Journal of Marketing , vol.57 , pp. 47-59
    • Cravens, D.W.1    Ingram, T.N.2    Laforge, R.W.3    Young, C.E.4
  • 15
    • 85009612504 scopus 로고
    • Relationship Quality in Services Selling: An Interpersonal Influence Perspective
    • (July)
    • Crosby, Lawrence A. Kenneth R. Evans, and Deborah Cowles (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, 54 (July), 68-71.
    • (1990) Journal of Marketing , vol.54 , pp. 68-71
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3
  • 16
    • 0001947859 scopus 로고    scopus 로고
    • A Conceptual Scheme and Procedure for Classifying Sales Positions
    • Darmon, Reney (1998), “A Conceptual Scheme and Procedure for Classifying Sales Positions,” The Journal of Personal Selling and Sales Management, 18, 3, 31-46.
    • (1998) The Journal of Personal Selling and Sales Management , vol.18 , Issue.3 , pp. 31-46
    • Darmon, R.1
  • 18
    • 0002370333 scopus 로고
    • Marketing Theory With a Strategic Orientation
    • (Fall)
    • Day, George S. and Robin Wensley (1983), “Marketing Theory With a Strategic Orientation,” Journal of Marketing, 47, (Fall), 79-89.
    • (1983) Journal of Marketing , vol.47 , pp. 79-89
    • Day, G.S.1    Wensley, R.2
  • 19
    • 33646370702 scopus 로고
    • Listening: What Do We Know after Fifty Years of Research and Theorizing
    • (January)
    • Devine, Thomas G. (1978), “Listening: What Do We Know after Fifty Years of Research and Theorizing,"Journal of Reading, 21 (January), 296-304.
    • (1978) Journal of Reading , vol.21 , pp. 296-304
    • Devine, T.G.1
  • 22
    • 0002498105 scopus 로고
    • Perspectives on Behavior-Based Versus Outcome-Based Salesforce Control Systems
    • (October)
    • Anderson, Erin and Richard L. Oliver (1987), “Perspectives on Behavior-Based Versus Outcome-Based Salesforce Control Systems,” Journal of Marketing, 51 (October), 76-88.
    • (1987) Journal of Marketing , vol.51 , pp. 76-88
    • Anderson, E.1    Oliver, R.L.2
  • 24
    • 0031231852 scopus 로고    scopus 로고
    • Market Orientation and Company Performance: Industrial vs. Consumer Goods Compa-. nies
    • (Sept)
    • Avlontis, George J. and Spiros P. Gounaris (1997), “Market Orientation and Company Performance: Industrial vs. Consumer Goods Compa-. nies,” Industrial Marketing Management, 26,5(Sept), 36-50.
    • (1997) Industrial Marketing Management , vol.26 , Issue.5 , pp. 36-50
    • Avlontis, G.J.1    Gounaris, S.P.2
  • 25
    • 33646345797 scopus 로고    scopus 로고
    • New York: AMACOM, a division of the American Management Association
    • Baber, Michael (1997), How Champions Sell, New York: AMACOM, a division of the American Management Association.
    • (1997) How Champions Sell
    • Baber, M.1
  • 26
    • 0001838685 scopus 로고
    • Learning from Experience and Sub-optimal Rules in Decision Making
    • Daniel Kahnemen, Paul Slovic, and Amor Tversky (eds.), Cambridge: Cambridge University Press
    • Einhorn, Hillel J. (1982), “Learning from Experience and Sub-optimal Rules in Decision Making,” in Judgment Under Uncertainty, Heuristics and Biases, Daniel Kahnemen, Paul Slovic, and Amor Tversky (eds.), Cambridge: Cambridge University Press.
    • (1982) Judgment under Uncertainty, Heuristics and Biases
    • Einhorn, H.J.1
  • 28
    • 0000136849 scopus 로고
    • The Relationship Marketing Process: A Conceptualization and Application
    • Evans, J.R. and R.L. Laskin (1994), “The Relationship Marketing Process: A Conceptualization and Application,” Industrial Marketing Management, 23, 439-452.
    • (1994) Industrial Marketing Management , vol.23 , pp. 439-452
    • Evans, J.R.1    Laskin, R.L.2
  • 29
    • 84996181777 scopus 로고    scopus 로고
    • Developing a Market-Oriented Learning Organization
    • Farell Mark A. (2000), “Developing a Market-Oriented Learning Organization,” Australian Journal of Management, 25, 2, 201-222.
    • (2000) Australian Journal of Management , vol.25 , Issue.2 , pp. 201-222
    • Farell Mark, A.1
  • 30
    • 0002469577 scopus 로고
    • A National Customer Satisfaction Barometer: The Swedish Experience
    • (January)
    • Fornell, Claes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 55, (January), 1-21.
    • (1992) Journal of Marketing , vol.55 , pp. 1-21
    • Fornell, C.1
  • 31
    • 33646365307 scopus 로고
    • Coaching Practices in the Business-to-Busi-ness Environment
    • Good, David J., (1993), “Coaching Practices in the Business-to-Busi-ness Environment,” Journal of Business and Industrial Marketing, 8, 2, 53-60.
    • (1993) Journal of Business and Industrial Marketing , vol.8 , Issue.2 , pp. 53-60
    • Good, D.J.1
  • 32
    • 0002129481 scopus 로고
    • The Effect of Sales-force Behavior on Customer Satisfaction: An Interactive Framework,”
    • (Summer)
    • Grewal, Dhruv and Arun Sharma (1991), The Effect of Sales-force Behavior on Customer Satisfaction: An Interactive Framework,” Journal of Personal Selling and Sales Management, (Summer), 13-23.
    • (1991) Journal of Personal Selling and Sales Management , pp. 13-23
    • Grewal, D.1    Sharma, A.2
  • 33
    • 84905082651 scopus 로고
    • From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
    • Gronroos, C. (1994), “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing,” Management Decisions, 32, 2, 4-20.
    • (1994) Management Decisions , vol.32 , Issue.2 , pp. 4-20
    • Gronroos, C.1
  • 34
    • 0009030855 scopus 로고
    • Building Exchange Relationships: Perceptions of Sales Representatives Performance,”
    • Hawes, Jon. M., Thomas L. Baker, and James T. Strong (1993), “Building Exchange Relationships: Perceptions of Sales Representatives’ Performance,” Psychological Reports, Vol.72, 607-614.
    • (1993) Psychological Reports , vol.72 , pp. 607-614
    • Hawes, J.M.1    Baker, T.L.2    Strong, J.T.3
  • 37
    • 21844508179 scopus 로고
    • The Comparative Advantage Theory of Competition
    • Hunt, Shelby and Robert M. Morgan (1995), ‘The Comparative Advantage Theory of Competition,” Journal of Marketing, 57, 53-70.
    • (1995) Journal of Marketing , vol.57 , pp. 53-70
    • Hunt, S.1    Morgan, R.M.2
  • 38
    • 0003248888 scopus 로고
    • Relationship Marketing in the Era of Network Competition
    • Hunt, Shelby and Robert M. Morgan and Robert Morgan (1994), “Relationship Marketing in the Era of Network Competition,” Marketing Management, 3,19-28.
    • (1994) Marketing Management , vol.3 , pp. 19-28
    • Hunt, S.1    Morgan, R.M.2    Morgan, R.3
  • 40
    • 5444222313 scopus 로고    scopus 로고
    • Are Non-Financial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction
    • Ittner, Christopher D. and David F. Larcker (1999), “Are Non-Financial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction,” Journal of Accounting Research, 36, 1-35.
    • (1999) Journal of Accounting Research , vol.36 , pp. 1-35
    • Ittner, C.D.1    Larcker, D.F.2
  • 41
    • 84950644060 scopus 로고
    • Examining the Bases Utilized for Evaluating Salespeoples Performance,”
    • (Fall)
    • Jackson, Donald W., John L. Schlacter, and William G. Wolfe (1995), “Examining the Bases Utilized for Evaluating Salespeoples’ Performance,” Journal of Personal Selling & Sales Management, 15, 4 (Fall), 57-65.
    • (1995) Journal of Personal Selling & Sales Management , vol.15 , Issue.4 , pp. 57-65
    • Jackson, D.W.1    Schlacter, J.L.2    Wolfe, W.G.3
  • 42
    • 85009621449 scopus 로고
    • Market Orientation: Antecedents and Consequences
    • (July)
    • Jaworski, Bernard and Ajay K. Kohli (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), 53-70.
    • (1993) Journal of Marketing , vol.57 , pp. 53-70
    • Jaworski, B.1    Kohli, A.K.2
  • 43
    • 0001848840 scopus 로고
    • Why Satisfied Customers Defect
    • (November-De-cember)
    • Jones, Thomas O. and W. Earl Sasser, Jr. (1995), “Why Satisfied Customers Defect,” Harvard Business Review, (November-De-cember), 88-99.
    • (1995) Harvard Business Review , pp. 88-99
    • Jones, T.O.1    Earl Sasser, W.2
  • 44
    • 0001050575 scopus 로고
    • A Causal Model of Linkages Among Environmental Dimensions, Macro-Organizational Characteristics, and Performance
    • Keats, Barbara W. and Michael A. Hitt (1988), “A Causal Model of Linkages Among Environmental Dimensions, Macro-Organizational Characteristics, and Performance,” Academy of Management Journal, 31, 570-596.
    • (1988) Academy of Management Journal , vol.31 , pp. 570-596
    • Keats, B.W.1    Hitt, M.A.2
  • 45
    • 51249168301 scopus 로고
    • Developing a Customer Orientation Among Service Employees
    • Kelley, S.W. (1992), “Developing a Customer Orientation Among Service Employees,” Journal of the Academy of Marketing Science, 20, 27-36.
    • (1992) Journal of the Academy of Marketing Science , vol.20 , pp. 27-36
    • Kelley, S.W.1
  • 46
    • 0002935794 scopus 로고
    • Missing the Target: Sales Training in America
    • July
    • Kerr, Meg and Bill Burzynski (1988), “Missing the Target: Sales Training in America,” Training and Development Journal, July, 68-70.
    • (1988) Training and Development Journal , pp. 68-70
    • Kerr, M.1    Burzynski, B.2
  • 47
    • 85009635923 scopus 로고
    • Market Orientation: The Construct, Research, Propositions, and Managerial Implications
    • (April)
    • Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market Orientation: The Construct, Research, Propositions, and Managerial Implications,” Journal of Marketing, 54 (April), 1-18.
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 48
    • 0032399432 scopus 로고    scopus 로고
    • Learning and Performance Orientation of Salespeople: The Role of Supervisors
    • May
    • Kohli, Ajay K. and Bernard J. Jaworski, Tasadduq A Shervani, and GoutamN. Challagalla (1998), “Learning and Performance Orientation of Salespeople: The Role of Supervisors,” Journal of Marketing Research, May, 263-274.
    • (1998) Journal of Marketing Research , pp. 263-274
    • Kohli, A.K.1    Jaworski, B.J.2    Shervani, T.A.3    Challagalla, G.4
  • 50
    • 0031092702 scopus 로고    scopus 로고
    • What Information Can Relationship Marketers Obtain from Customer Evaluations of Salespeople
    • Lambert, Douglas, Arun Sharma, and Michael Levy (1997), “What Information Can Relationship Marketers Obtain from Customer Evaluations of Salespeople,” Industrial Marketing Management, 26, 177-187.
    • (1997) Industrial Marketing Management , vol.26 , pp. 177-187
    • Lambert, D.1    Sharma, A.2    Levy, M.3
  • 51
    • 0001712409 scopus 로고
    • Knowledge Bases and Salesperson Effctiveness: A Script-theoretic Analysis
    • (May)
    • Leong, Siew Meng, Paul S. Busch, and Deborah Roedder John (1989), “Knowledge Bases and Salesperson Effctiveness: A Script-theoretic Analysis,” Journal of Marketing Research, 26 (May), 164-178.
    • (1989) Journal of Marketing Research , vol.26 , pp. 164-178
    • Leong, S.M.1    Busch, P.S.2    John, D.R.3
  • 53
    • 85009544447 scopus 로고
    • Selling Activity and Sales Position Taxonomies for Industrial Sales Roles
    • (August)
    • Moncrief, William C. (1986), “Selling Activity and Sales Position Taxonomies for Industrial Sales Roles,” Journal of Marketing Research, 28 (August), 261-270.
    • (1986) Journal of Marketing Research , vol.28 , pp. 261-270
    • Moncrief, W.C.1
  • 54
    • 33646366358 scopus 로고
    • Working with World Class Suppliers: True Believers
    • August
    • Morgan, James P. and Shirley Cayer (1992), ‘Working with World Class Suppliers: True Believers,” Purchasing, August 13,50-52.
    • (1992) Purchasing , vol.13 , pp. 50-52
    • Morgan, J.P.1    Cayer, S.2
  • 55
    • 85009614939 scopus 로고
    • The Effect of A Market Orientation on Business Profitability
    • October
    • Narver, J.C. and S.F. Slater (1990), “The Effect of A Market Orientation on Business Profitability,” Journal of Marketing, Vol. 54, October, 20-35.
    • (1990) Journal of Marketing , vol.54 , pp. 20-35
    • Narver, J.C.1    Slater, S.F.2
  • 56
    • 85009630362 scopus 로고    scopus 로고
    • Customer-Supplier Partnering: A Strategy Whose Time Has Come
    • (Fall)
    • Napolitano, Lisa (1997), “Customer-Supplier Partnering: A Strategy Whose Time Has Come,” Journal of Personal Selling and Sales Management, 17, 4 (Fall), 1-8.
    • (1997) Journal of Personal Selling and Sales Management , vol.17 , Issue.4 , pp. 1-8
    • Napolitano, L.1
  • 59
    • 21844511943 scopus 로고
    • An Empirical Test of the Consequences of Behavior- and Outcome-Based Sales Control Systems
    • Oliver, R. L. and E. Anderson (1994), “An Empirical Test of the Consequences of Behavior- and Outcome-Based Sales Control Systems,” Journal of Marketing, 58 (4), 53-67.
    • (1994) Journal of Marketing , vol.58 , Issue.4 , pp. 53-67
    • Oliver, R.L.1    Anderson, E.2
  • 60
    • 0002382645 scopus 로고    scopus 로고
    • Mediating Influences on the Relationship Between Market Orientation and Profitability in Small Manufacturing Firm
    • Summer, 1997
    • Pelham, Alfred M. (1997a), “Mediating Influences on the Relationship Between Market Orientation and Profitability in Small Manufacturing Firm,” Journal of Marketing Theory and Practice, Summer, 1997.
    • (1997) Journal of Marketing Theory and Practice
    • Pelham, A.M.1
  • 61
    • 0001747759 scopus 로고    scopus 로고
    • Market Orientation and Performance: The Moderating Effects of Product and Customer Differentiation
    • Pelham, Alfred M. (1997b), “Market Orientation and Performance: The Moderating Effects of Product and Customer Differentiation,” Journal of Business and Industrial Marketing, Vol. 12, 5, 276-296.
    • (1997) Journal of Business and Industrial Marketing , vol.12 , Issue.5 , pp. 276-296
    • Pelham, A.M.1
  • 62
    • 0033130189 scopus 로고    scopus 로고
    • Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms
    • Pelham, Alfred M. (1999), “Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms,” Journal of Business Research, 45, 1, 33-46.
    • (1999) Journal of Business Research , vol.45 , Issue.1 , pp. 33-46
    • Pelham, A.M.1
  • 63
    • 33749397073 scopus 로고    scopus 로고
    • The Direct and Moderating Influence of the Industry Environment on Industrial Sales Force Consulting Behaviors and Consulting Effectiveness
    • Pelham, Alfred M. (2002), “The Direct and Moderating Influence of the Industry Environment on Industrial Sales Force Consulting Behaviors and Consulting Effectiveness,” The Journal of Selling and Major Account Management, 4, 2, 45-68.
    • (2002) The Journal of Selling and Major Account Management , vol.4 , Issue.2 , pp. 45-68
    • Pelham, A.M.1
  • 64
    • 0030530399 scopus 로고    scopus 로고
    • A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation culture on Dimensions of Small Firm Performance
    • Pelham, Alfred M. and David T.Wilson (1996), “A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation culture on Dimensions of Small Firm Performance,” Journal of the Academy of Marketing Science, 24, 27-43.
    • (1996) Journal of the Academy of Marketing Science , vol.24 , pp. 27-43
    • Pelham, A.M.1    David, T.2
  • 65
    • 0001849942 scopus 로고
    • The Relationship between Effective Counseling and Effective Behaviors
    • Pettijohn, C., L. Pettijohn, and A. Taylor (1995), ‘The Relationship between Effective Counseling and Effective Behaviors,” Journal of Consumer Marketing, 12, 1, 5-15.
    • (1995) Journal of Consumer Marketing , vol.12 , Issue.1 , pp. 5-15
    • Pettijohn, C.1    Pettijohn, L.2    Taylor, A.3
  • 66
    • 0141505135 scopus 로고    scopus 로고
    • SalesForce Performance and Behavior-based Management Processes in Business to Business Sales Organizations
    • Piercy, N.F., David W. Cravens, and Neil A. Morgan (1998), “SalesForce Performance and Behavior-based Management Processes in Business to Business Sales Organizations,” European Journal of Marketing, 32, 79-100.
    • (1998) European Journal of Marketing , vol.32 , pp. 79-100
    • Piercy, N.F.1    Cravens, D.W.2    Morgan, N.A.3
  • 67
    • 0000023880 scopus 로고
    • The Structure Within Industries and Companies Performance,”
    • Porter, Michael E. (1980), “The Structure Within Industries and Companies’ Performance,” Review of Economics and Statistics, 214-217.
    • (1980) Review of Economics and Statistics , pp. 214-217
    • Porter, M.E.1
  • 68
    • 38249001775 scopus 로고
    • Where Industrial Sales Training is Weak
    • Puri, S. Joe (1993), “Where Industrial Sales Training is Weak,” Industrial Marketing Management, 22, 101-108.
    • (1993) Industrial Marketing Management , vol.22 , pp. 101-108
    • Puri, S.J.1
  • 69
    • 0031496391 scopus 로고    scopus 로고
    • Listening to Your Customers: The Impact of Perceived Listening Behavior on Relationship Outcomes
    • Ramsey, Rosemary P. and Ravipreet S. Sohli (1997), “Listening to Your Customers: The Impact of Perceived Listening Behavior on Relationship Outcomes,” Journal of the Academy of Marketing Science, 25, 2, 127-137.
    • (1997) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 127-137
    • Ramsey, R.P.1    Sohli, R.S.2
  • 70
    • 0002070419 scopus 로고
    • Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage
    • Reed, R. and R. DeFillipi (1990), “Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage,” Academy of Management Review, 15, 1, 88-102.
    • (1990) Academy of Management Review , vol.15 , Issue.1 , pp. 88-102
    • Reed, R.1    Defillipi, R.2
  • 72
    • 0001067048 scopus 로고
    • Territory Sales Response Models: Stability Over Time
    • (May)
    • Ryans, Adrian B. and Charles B. Weinberg (1987), “Territory Sales Response Models: Stability Over Time,” Journal of Marketing Research, 24 (May), 229-233.
    • (1987) Journal of Marketing Research , vol.24 , pp. 229-233
    • Ryans, A.B.1    Weinberg, C.B.2
  • 73
    • 0000932434 scopus 로고
    • The Customer Orientation of Sales People: Measurement and Relationship to Performance
    • (August)
    • Saxe, Robert and Barton Weitz (1982), ‘The Customer Orientation of Sales People: Measurement and Relationship to Performance,” Journal of Marketing Research, 19 (August), 343-351.
    • (1982) Journal of Marketing Research , vol.19 , pp. 343-351
    • Saxe, R.1    Weitz, B.2
  • 74
    • 0009957729 scopus 로고    scopus 로고
    • Customer Satisfaction-based Incentive Systems: Some Managerial and Salesperson Considerations
    • (Spring)
    • Sharma, Arun (1997), “Customer Satisfaction-based Incentive Systems: Some Managerial and Salesperson Considerations,” Journal of Personal Selling and Sales Management, 17,2 (Spring), 61-70.
    • (1997) Journal of Personal Selling and Sales Management , vol.17 , Issue.2 , pp. 61-70
    • Sharma, A.1
  • 75
    • 0001228215 scopus 로고
    • How Accurate are Salespersons Perceptions of Their Customers?”
    • Sharma, Arun and Lambert, Douglas (1994), “How Accurate are Salesperson’s Perceptions of Their Customers?” Industrial Marketing Management, 23, 357-365.
    • (1994) Industrial Marketing Management , vol.23 , pp. 357-365
    • Sharma, A.1    Lambert, D.2
  • 77
    • 0009242437 scopus 로고
    • New Determinants of Competitive Structure in Industrial Markets
    • R.E. Speckman and D.T. Wilson (eds.), Chicago, IL: American Marketing Association
    • Sheth, J.N. (1985), “New Determinants of Competitive Structure in Industrial Markets,” in R.E. Speckman and D.T. Wilson (eds.), A Strategic Approach to Business Marketing, Chicago, IL: American Marketing Association, 1-8.
    • (1985) A Strategic Approach to Business Marketing , pp. 1-8
    • Sheth, J.N.1
  • 78
    • 0031093614 scopus 로고    scopus 로고
    • Supplier Relationships: Emerging Issues and Challenges
    • Sheth, J.N. and Arun Sharma (1997), “Supplier Relationships: Emerging Issues and Challenges.” Industrial Marketing Management, 26, 91-100.
    • (1997) Industrial Marketing Management , vol.26 , pp. 91-100
    • Sheth, J.N.1    Sharma, A.2
  • 79
    • 0031495464 scopus 로고    scopus 로고
    • A Framework for Market-based Organizational Learning: Linking Values, Knowledge and Behavior
    • Sinkula, J. M., W. E. Baker, and T. Noordwier (1997), “A Framework for Market-based Organizational Learning: Linking Values, Knowledge and Behavior,” Journal of Academy of Marketing Science, 25 (4), 305-318.
    • (1997) Journal of Academy of Marketing Science , vol.25 , Issue.4 , pp. 305-318
    • Sinkula, J.M.1    Baker, W.E.2    Noordwier, T.3
  • 80
    • 21344497205 scopus 로고
    • Does Competitive Environment Moderate the Market-Orientation Relationship?
    • (January)
    • Slater, Stanley and J. Narver (1994), “Does Competitive Environment Moderate the Market-Orientation Relationship?” Journal of Marketing, 58 (January), 46-55.
    • (1994) Journal of Marketing , vol.58 , pp. 46-55
    • Slater, S.1    Narver, J.2
  • 81
    • 84992988776 scopus 로고
    • Market Orientation and the Learning Organization
    • Slater, Stanley and J. Narver (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, 59, 3, 63-74.
    • (1995) Journal of Marketing , vol.59 , Issue.3 , pp. 63-74
    • Slater, S.1    Narver, J.2
  • 82
    • 85009577406 scopus 로고
    • Adaptive Selling: Conceptualization, Measurement, and Validity
    • (February)
    • Spiro, Rosan and Barton Weitz (1990), “Adaptive Selling: Conceptualization, Measurement, and Validity,” Normal of Marketing Research, 27 (February), 61-69.
    • (1990) Normal of Marketing Research , vol.27 , pp. 61-69
    • Spiro, R.1    Weitz, B.2
  • 83
    • 85009643521 scopus 로고    scopus 로고
    • Sales Force Control: A Synthesis of Three Theories
    • (Spring)
    • Stathakopoulos, Vlasis (1996), “Sales Force Control: A Synthesis of Three Theories,” Journal of Personal Selling and Sales Management, 16, 2 (Spring), 1-12.
    • (1996) Journal of Personal Selling and Sales Management , vol.16 , Issue.2 , pp. 1-12
    • Stathakopoulos, V.1
  • 84
    • 21344494683 scopus 로고
    • Working Smarter Versus Working Harder
    • Sujan, Harish, Barton Weitz, and Kumar, Nirmalya (1994), ‘Working Smarter Versus Working Harder,” Journal of Marketing, 58,39-52.
    • (1994) Journal of Marketing , vol.58 , pp. 39-52
    • Sujan, H.1    Weitz, B.2    Kumar, N.3
  • 85
    • 0442310324 scopus 로고
    • Anatomy of a Star Salesperson
    • (May)
    • Taylor, Thayer C. (1986), “Anatomy of a Star Salesperson,” Sales and Marketing Management, (May), 49-51.
    • (1986) Sales and Marketing Management , pp. 49-51
    • Taylor, T.C.1
  • 86
    • 0035071477 scopus 로고    scopus 로고
    • Aligning Sales Management and Relationship Marketing in the Services Sector
    • Tzokas, Nikolaos, Michael Saren, and Panayiotis Kyiridis (2001), “Aligning Sales Management and Relationship Marketing in the Services Sector,” The Service Industries Journal, 21,1,195-210.
    • (2001) The Service Industries Journal , vol.21 , Issue.1 , pp. 195-210
    • Tzokas, N.1    Saren, M.2    Kyiridis, P.3
  • 87
    • 0033244581 scopus 로고    scopus 로고
    • The Influence of Goal Orientation and SelfRegulation Tactics on Sales Performance: A Longitudinal Field Test
    • VandeWalle, Don, Steven P. Brown, William L. Cron, and John W. Slocum, Jr. (1999), ‘The Influence of Goal Orientation and SelfRegulation Tactics on Sales Performance: A Longitudinal Field Test,” Journal of Applied Psychology, 84, 2, 249-259.
    • (1999) Journal of Applied Psychology , vol.84 , Issue.2 , pp. 249-259
    • Vandewalle, D.1    Brown, S.P.2    Cron, W.L.3    Slocum, J.W.4
  • 89
    • 0003555704 scopus 로고
    • New York: John Wiley and Sons, Inc
    • Vroom, Victor H. (1964), Work and Motivation, New York: John Wiley and Sons, Inc.
    • (1964) Work and Motivation
    • Vroom, V.H.1
  • 90
    • 0000182481 scopus 로고
    • Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research
    • Walker, Orville C. Jr., Gilbert A. Churchill Jr., and Neil M. Ford (1977), “Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research,” Journal of Marketing Research, 14, 156-168.
    • (1977) Journal of Marketing Research , vol.14 , pp. 156-168
    • Walker, O.C.1    Churchill, G.A.2    Ford, N.M.3
  • 91
    • 84986152071 scopus 로고
    • Where do We Go From Here? Selected Conceptual and Empirical Issues Concerning the Motivation and Performance of the Industrial Salesforce
    • Gerald Albaum and Gilbert A. Churchill, Jr., eds., College of Business Administration, University of Oregon
    • Walker, Orville C. Jr., Gilbert A. Churchill Jr., and Neil M. Ford (1979), “Where do We Go From Here? Selected Conceptual and Empirical Issues Concerning the Motivation and Performance of the Industrial Salesforce,” in Critical Issues in Sales Management: State-of-the-Art and Future Research Needs, Gerald Albaum and Gilbert A. Churchill, Jr., eds., College of Business Administration, University of Oregon, 36.
    • (1979) Critical Issues in Sales Management: State-Of-The-Art and Future Research Needs , pp. 36
    • Walker, O.C.1    Churchill, G.A.2    Ford, N.M.3
  • 92
    • 0000374233 scopus 로고
    • Relationship Between Salesperson Performance and Understanding of Customer Decision Making
    • Weitz, Barton A. (1978), “Relationship Between Salesperson Performance and Understanding of Customer Decision Making,” Journal of Marketing Research, 15, 501-516.
    • (1978) Journal of Marketing Research , vol.15 , pp. 501-516
    • Weitz, B.A.1
  • 93
    • 85009645737 scopus 로고
    • Knowledge, Motivation, and Adaptive Behavior A Framework for Improving Selling Effectiveness
    • (October)
    • Weitz, Barton A., Harish Sujan, and Mita Sujan (1986), “Knowledge, Motivation, and Adaptive Behavior A Framework for Improving Selling Effectiveness,” Journal of Marketing, 50(October), 174-191.
    • (1986) Journal of Marketing , vol.50 , pp. 174-191
    • Weitz, B.A.1    Sujan, H.2    Sujan, M.3
  • 95
    • 22644451283 scopus 로고    scopus 로고
    • Personal Selling and Sales Management: A Relationship Marketing Perspective
    • (Spring)
    • Weitz, Barton A. and Kevin D. Bradford (1999), “Personal Selling and Sales Management: A Relationship Marketing Perspective,” Journal of the Academy of Marketing Science, 27,2 (Spring), 241-254.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.2 , pp. 241-254
    • Weitz, B.A.1    Bradford, K.D.2
  • 96
    • 0031614463 scopus 로고    scopus 로고
    • Business-to-Business Selling Determinants of Quality
    • Westbrook, Kevin W. and Robert M. Peterson (1998), “Business-to-Business Selling Determinants of Quality,” Industrial Marketing Management, Vol. 27, 51-62.
    • (1998) Industrial Marketing Management , vol.27 , pp. 51-62
    • Westbrook, K.W.1    Peterson, R.M.2
  • 97
    • 0001877713 scopus 로고    scopus 로고
    • How Hadco Became a Problem Solving Supplier
    • (Winter)
    • Wood, Craig H., Michael Merenda and Allen Kaufman (1996), “How Hadco Became a Problem Solving Supplier,” Sloan Management Review, (Winter), 77-88.
    • (1996) Sloan Management Review , pp. 77-88
    • Wood, C.H.1    Merenda, M.2    Kaufman, A.3
  • 98
    • 84925928560 scopus 로고
    • The Changing Character of Industrial Selling
    • Wotruba, Thomas C. (1980), ‘The Changing Character of Industrial Selling,” European Journal of Marketing, 14, 293-302.
    • (1980) European Journal of Marketing , vol.14 , pp. 293-302
    • Wotruba, T.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.