Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity

Marketing Science

Volumn 16, Issue 1, 1997, Pages 39-59

  Jedidi, Kamel ^a   Jagpal, Harsharanjeet S ^a   DeSarbo, Wayne S ^a  

^a NONE

Author keywords

Confirmatory factor analysis; Customer satisfaction; Finite mixture models; Market segmentation; Structural equation models

Indexed keywords

EID: 0031287762     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.1.39     Document Type: Article

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