Enhancing the relevance and value of marketing curriculum outcomes to a liberal arts education

Journal of Marketing Education

Volumn 29, Issue 1, 2007, Pages 39-51

  Petkus Jr , Ed ^a  

^a RAMAPO COLLEGE OF NEW JERSEY   (United States)

Author keywords

Critical thinking; Experiential learning; Liberal arts; Marketing curriculum; Marketing theory

Indexed keywords

EID: 33847776100     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306297384     Document Type: Article

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