Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

Journal of Marketing Education

Volumn 26, Issue 1, 2004, Pages 75-88

  Hunt, Lynn ^a   Eagle, Lynne ^a   Kitchen, Philip J ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

education management; education technology; information technology; learning styles; marketing education

Indexed keywords

EID: 33847792636     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303262350     Document Type: Article

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