Always Historicize! Researching marketing history in a post-historical epoch

Marketing Theory

Volumn 1, Issue 1, 2001, Pages 49-89

  Brown, Stephen ^a   Hirschman, Elizabeth C ^b   Maclaran, Pauline ^c  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b RUTGERS BUSINESS SCHOOL   (United States)

^c DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Fredric Jameson; heritage parks; historicism; marketing research; post history; postmodernism

Indexed keywords

EID: 84992912263     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100103     Document Type: Article

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