Mind Map Marketing: A Creative Approach in Developing Marketing Skills

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 174-187

  Eriksson, Lars Torsten ^a   Hauer, Amie M ^a  

^a UNIVERSITY OF GÄVLE   (Sweden)

Author keywords

business education; creativity; learning; marketing; matrix; mind mapping studies; problem solving; problembased learning; radiant thinking; teaching

Indexed keywords

EID: 84990352274     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265634     Document Type: Article

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