Forensic marketing: The use of the historical method in a capstone marketing course

Journal of Marketing Education

Volumn 27, Issue 1, 2005, Pages 61-67

  Bussière, Dave ^a  

^a UNIVERSITY OF WINDSOR   (Canada)

Author keywords

Capstone course; Curricula; Historical method; History; Marketing

Indexed keywords

EID: 21444450996     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304273352     Document Type: Article

References (25)

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