An exploratory use of musical metaphors to enhance student learning

Journal of Marketing Education

Volumn 27, Issue 2, 2005, Pages 109-121

  Weinrauch, J Donald ^a  

^a TENNESSEE TECHNOLOGICAL UNIVERSITY   (United States)

Author keywords

Experiential learning; Marketing education; Marketing strategy; Metaphors; Music metaphors

Indexed keywords

EID: 23844492126     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304273353     Document Type: Review

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