Optimal choice of promotional vehicles: front-loaded or rear-loaded incentives?

Management Science

Volumn 46, Issue 3, 2000, Pages 348-362

  Zhang, Z John ^a   Krishna, Aradhna ^a   Dhar, Sanjay K ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION MAKING; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; PURCHASING;

COMPETITIVE STRATEGY; COUPONS; LOYALTY PROGRAMS; MARKETING MIX; SALES PROMOTIONS;

SALES;

EID: 0033880041     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.46.3.348.12062     Document Type: Article

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