-
1
-
-
0002496164
-
MULTILOC: A multiple store location decision model
-
Summer
-
Achabal, D., Gorr, W.L. and Mahajan, V. (1982), “MULTILOC: A multiple store location decision model”, Journal of Retailing, Vol. 58, Summer, pp. 5-25.
-
(1982)
Journal of Retailing
, vol.58
, pp. 5-25
-
-
Achabal, D.1
Gorr, W.L.2
Mahajan, V.3
-
3
-
-
0000482522
-
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
-
Andaleeb, S.S. and Basu, A.K. (1994), “Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry”, Journal of Retailing, Vol. 70 No. 4, pp. 367-381.
-
(1994)
Journal of Retailing
, vol.70
, Issue.4
, pp. 367-381
-
-
Andaleeb, S.S.1
Basu, A.K.2
-
4
-
-
0000581247
-
A customer satisfaction research prospectus
-
Ed. Rust, R.T., Ed. Oliver, R.L. Sage Thousand Oaks, CA
-
Anderson, E.W. and Fornell, C. (1994), “A customer satisfaction research prospectus”, in Ed. Rust, R.T. and Ed. Oliver, R.L. (Eds), Services Quality: New Directions in Theory and Practice, Sage, Thousand Oaks, CA, pp. 241-268.
-
(1994)
Services Quality: New Directions in Theory and Practice
, pp. 241-268
-
-
Anderson, E.W.1
Fornell, C.2
-
5
-
-
0000357545
-
Estimating non-response bias in mail surveys
-
August
-
Armstrong, J.S. and Overton, T.S. (1977), “Estimating non-response bias in mail surveys”, Journal of Marketing Research, Vol. 14, August, pp. 396-402.
-
(1977)
Journal of Marketing Research
, vol.14
, pp. 396-402
-
-
Armstrong, J.S.1
Overton, T.S.2
-
6
-
-
0032367374
-
Determining where to shop: Fixed and variable costs of shopping
-
August
-
Bell, D.R., Ho, T. and Tang, C.S. (1998), “Determining where to shop: Fixed and variable costs of shopping”, Journal of Marketing Research, Vol. 35, August, pp. 352-369.
-
(1998)
Journal of Marketing Research
, vol.35
, pp. 352-369
-
-
Bell, D.R.1
Ho, T.2
Tang, C.S.3
-
7
-
-
0002788863
-
Encounter satisfaction versus overall satisfaction versus quality: The customer’s voice
-
Ed. Rust, R.T., Ed. Oliver, R.L. Sage Thousand Oaks, CA
-
Bitner, M.J. and Hubbert, A.R. (1994), “Encounter satisfaction versus overall satisfaction versus quality: The customer’s voice”, in Ed. Rust, R.T. and Ed. Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage, Thousand Oaks, CA, pp. 72-94.
-
(1994)
Service Quality: New Directions in Theory and Practice
, pp. 72-94
-
-
Bitner, M.J.1
Hubbert, A.R.2
-
8
-
-
51249178826
-
Development of a taxonomy of services to gain strategic marketing insights
-
Bowen, J. (1990), “Development of a taxonomy of services to gain strategic marketing insights”, Journal of the Academy of Marketing Science, Vol. 18 No. 1, pp. 43-49.
-
(1990)
Journal of the Academy of Marketing Science
, vol.18
, Issue.1
, pp. 43-49
-
-
Bowen, J.1
-
9
-
-
0010092419
-
Convenience in services marketing
-
Winter
-
Brown, L.G. (1990), “Convenience in services marketing”, Journal of Services Marketing, Vol. 4, Winter, pp. 53-59.
-
(1990)
Journal of Services Marketing
, vol.4
, pp. 53-59
-
-
Brown, L.G.1
-
10
-
-
0002427534
-
Models of the retail location process: A review
-
Spring
-
Craig, C.S., Ghosh, A. and McLafferty, S. (1984), “Models of the retail location process: A review”, Journal of Retailing, Vol. 60, Spring, pp. 5-36.
-
(1984)
Journal of Retailing
, vol.60
, pp. 5-36
-
-
Craig, C.S.1
Ghosh, A.2
McLafferty, S.3
-
11
-
-
0002381637
-
Measuring service quality: A reexamination and extension
-
July
-
Cronin, J.J. Jr and Taylor, S.A. (1992), “Measuring service quality: A reexamination and extension”, Journal of Marketing, Vol. 56, July, pp. 55-68.
-
(1992)
Journal of Marketing
, vol.56
, pp. 55-68
-
-
Cronin, J.J.1
Taylor, S.A.2
-
12
-
-
0000013275
-
Effects of relationship marketing on satisfaction, retention, and prices in the insurance industry
-
November
-
Crosby, L.A. and Stephens, N.J. (1987), “Effects of relationship marketing on satisfaction, retention, and prices in the insurance industry”, Journal of Marketing Research, Vol. 24, November, pp. 404-411.
-
(1987)
Journal of Marketing Research
, vol.24
, pp. 404-411
-
-
Crosby, L.A.1
Stephens, N.J.2
-
13
-
-
0001429621
-
STORELOC: A retail store location model based on managerial judgments
-
Winter
-
Durvasula, S., Sharma, S. and Andrews, J.C. (1982), “STORELOC: A retail store location model based on managerial judgments”, Journal of Retailing, Vol. 68, Winter, pp. 420-444.
-
(1982)
Journal of Retailing
, vol.68
, pp. 420-444
-
-
Durvasula, S.1
Sharma, S.2
Andrews, J.C.3
-
14
-
-
34547485686
-
Services as systems: Marketing implications
-
Marketing Science Institute Cambridge, MA
-
Eiglier, P. and Langeard, E. (1977), “Services as systems: Marketing implications”, in Marketing Consumer Services: New Insights, Marketing Science Institute, Cambridge, MA, pp. 83-103.
-
(1977)
Marketing Consumer Services: New Insights
, pp. 83-103
-
-
Eiglier, P.1
Langeard, E.2
-
15
-
-
84986075181
-
A national customer satisfaction barometer: The swedish experience
-
January
-
Fornell, C. (1992), “A national customer satisfaction barometer: The swedish experience”, Journal of Marketing, Vol. 56, January, pp. 6-21.
-
(1992)
Journal of Marketing
, vol.56
, pp. 6-21
-
-
Fornell, C.1
-
16
-
-
0000375110
-
An approach to determining optimal locations for new services
-
November
-
Ghosh, A. and Craig, S. (1986), “An approach to determining optimal locations for new services”, Journal of Marketing Research, Vol. 23, November, pp. 354-362.
-
(1986)
Journal of Marketing Research
, vol.23
, pp. 354-362
-
-
Ghosh, A.1
Craig, S.2
-
17
-
-
0027253463
-
Influencing satisfaction for dental services
-
Gopalakrishna, P. and Mummalaneni, V. (1993), “Influencing satisfaction for dental services”, Journal of Healthcare Marketing, Vol. 13 No. 1, pp. 16-22.
-
(1993)
Journal of Healthcare Marketing
, vol.13
, Issue.1
, pp. 16-22
-
-
Gopalakrishna, P.1
Mummalaneni, V.2
-
18
-
-
21344475632
-
Spokesperson fame and vividness effects in the context of issue-relevant thinking: The moderating role of competitive setting
-
Heath, T.B., McCarthy, M.S. and Mothersbaugh, D.L. (1994), “Spokesperson fame and vividness effects in the context of issue-relevant thinking: The moderating role of competitive setting”, Journal of Consumer Research, Vol. 20 No. 4, pp. 520-534.
-
(1994)
Journal of Consumer Research
, vol.20
, Issue.4
, pp. 520-534
-
-
Heath, T.B.1
McCarthy, M.S.2
Mothersbaugh, D.L.3
-
19
-
-
0013053804
-
Factors affecting the performance of individual chain store units: An empirical analysis
-
Hise, R.T., Kelly, J.P., Gable, M. and McDonald, J.B. (1983), “Factors affecting the performance of individual chain store units: An empirical analysis”, Journal of Retailing, Vol. 59 No. 2, pp. 22-39.
-
(1983)
Journal of Retailing
, vol.59
, Issue.2
, pp. 22-39
-
-
Hise, R.T.1
Kelly, J.P.2
Gable, M.3
McDonald, J.B.4
-
20
-
-
0002882147
-
Defining and estimating a trade area
-
July
-
Huff, D.L. (1964), “Defining and estimating a trade area”, Journal of Marketing, Vol. 28, July, pp. 34-38.
-
(1964)
Journal of Marketing
, vol.28
, pp. 34-38
-
-
Huff, D.L.1
-
21
-
-
84986008403
-
Classifying services to gain strategic marketing insights
-
Summer
-
Lovelock, C.H. (1983), “Classifying services to gain strategic marketing insights”, Journal of Marketing, Vol. 47, Summer, pp. 9-20.
-
(1983)
Journal of Marketing
, vol.47
, pp. 9-20
-
-
Lovelock, C.H.1
-
22
-
-
0000188654
-
Parameter estimates for multiplicative interactive choice models
-
Nakanishi, M. and Cooper, L.G. (1974), “Parameter estimates for multiplicative interactive choice models”, Journal of Marketing Research, Vol. 11, pp. 303-311.
-
(1974)
Journal of Marketing Research
, vol.11
, pp. 303-311
-
-
Nakanishi, M.1
Cooper, L.G.2
-
23
-
-
84986181541
-
Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach
-
April
-
Oliver, R.L. and Swan, J.E. (1989), “Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach”, Journal of Marketing, Vol. 53, April, pp. 21-35.
-
(1989)
Journal of Marketing
, vol.53
, pp. 21-35
-
-
Oliver, R.L.1
Swan, J.E.2
-
25
-
-
0010151140
-
Attention, retailers! how convenient is your convenience strategy
-
Spring
-
Seiders, K., Berry, L.L. and Gresham, L.G. (2000), “Attention, retailers! how convenient is your convenience strategy”, Sloan Management Review, Vol. 41, Spring, pp. 79-89.
-
(2000)
Sloan Management Review
, vol.41
, pp. 79-89
-
-
Seiders, K.1
Berry, L.L.2
Gresham, L.G.3
-
26
-
-
0002877884
-
Image inputs to a probabilistic model: Predicting retail potential
-
July
-
Stanley, T.J. and Sewall, M.A. (1976), “Image inputs to a probabilistic model: Predicting retail potential”, Journal of Marketing, Vol. 40, July, pp. 48-53.
-
(1976)
Journal of Marketing
, vol.40
, pp. 48-53
-
-
Stanley, T.J.1
Sewall, M.A.2
-
27
-
-
43949153571
-
An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions
-
Taylor, S.A. and Baker, T.L. (1994), “An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions”, Journal of Retailing, Vol. 70 No. 2, pp. 163-178.
-
(1994)
Journal of Retailing
, vol.70
, Issue.2
, pp. 163-178
-
-
Taylor, S.A.1
Baker, T.L.2
-
28
-
-
0002472115
-
A critical review of consumer satisfaction
-
Ed. Zeithaml, V.A. American Marketing Association Chicago, IL
-
Yi, Y. (1991), “A critical review of consumer satisfaction”, in Ed. Zeithaml, V.A. (Ed.), Review of Marketing 1990, American Marketing Association, Chicago, IL, pp. 68-123.
-
(1991)
Review of Marketing 1990
, pp. 68-123
-
-
Yi, Y.1
|