Retaining and divesting customers: An exploratory study of right customers, “at-risk” right customers, and wrong customers

Journal of Services Marketing

Volumn 18, Issue 3, 2004, Pages 187-197

  Woo, Ka Shing ^a   Fock, Henry K Y ^b  

^a OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Customer profiling; Customer retention; Customer satisfaction; Customers

Indexed keywords

EID: 84993054495     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410536495     Document Type: Article

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