Customer lifetime value modeling and its use for customer retention planning

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2002, Pages 332-340

  Rosset, Saharon ^a   Neumann, Einat ^a   Eick, Uri ^a   Vatnik, Nurit ^a   Idan, Yizhak ^a  

^a AMDOCS   (India)

Author keywords

Churn modeling; Incentive allocation; Length of service; Lifetime value; Retention campaign

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; MATHEMATICAL MODELS; NUMERICAL ANALYSIS; PLANNING; SERVICE LIFE; TELECOMMUNICATION INDUSTRY;

CHURN MODELING; CUSTOMER LIFETIME VALUE MODELING; CUSTOMER RETENTION PLANNING;

ELECTRONIC COMMERCE;

EID: 0242625269     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/775047.775097     Document Type: Conference Paper

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