Encouraging "friendly" complaint behavior in industrial markets: Preventing a loss of customers and reputation

Industrial Marketing Management

Volumn 25, Issue 4, 1996, Pages 271-281

  Hansen, Scott W ^a   Swan, John E ^b   Powers, Thomas L ^b  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030194369     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(95)00078-X     Document Type: Article

References (13)

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