Real quality: Does the future of TQM depend on internal marketing?

Total Quality Management and Business Excellence

Volumn 17, Issue 6, 2006, Pages 709-732

  Longbottom, David ^a   Osseo Asare, Augustus ^a   Chourides, Pieris ^a   Murphy, William ^a  

^a UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Business excellence; Internal marketing; Self assessment; TQM

Indexed keywords

EID: 33746814037     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360600594370     Document Type: Review

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