The strategic application of internal marketing - an investigation of UK banking

International Journal of Bank Marketing

Volumn 16, Issue 2, 1998, Pages 66-79

  Sargeant, Adrian ^a   Asif, Saadia ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345224342     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329810206716     Document Type: Article

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