A customer-oriented framework for empowering service employees

Journal of Services Marketing

Volumn 12, Issue 5, 1998, Pages 379-396

  Rafiq, Mohammed ^a   Ahmed, Pervaiz K ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Contingency theory; Customer orientation; Employee involvement; Empowerment; Management styles; Services marketing

Indexed keywords

EID: 84986131949     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810235423     Document Type: Article

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