Marketing, total quality management and benchmarking: Exploring the divide

Journal of Strategic Marketing

Volumn 8, Issue 4, 2000, Pages 327-340

  Longbottom, David ^a   Mayer, Richard ^a   Casey, James ^a  

^a UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Best practice; Internal marketing; Marketing; Marketing orientation (and TQM and benchmarking); Organizational excellence

Indexed keywords

EID: 0012546273     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525400446221     Document Type: Article

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