Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining

Marketing Intelligence and Planning

Volumn 24, Issue 3, 2006, Pages 233-244

  D'Auria Stanton, Angela ^a  

^a RADFORD UNIVERSITY   (United States)

Author keywords

Communication technologies; Education; Knowledge management; Marketing information

Indexed keywords

EID: 33745820847     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610665709     Document Type: Review

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