Marketing research in the new millennium: Emerging issues and trends

Marketing Intelligence & Planning

Volumn 19, Issue 4, 2001, Pages 216-232

  Malhotra, Naresh K ^a   Peterson, Mark ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Development; Market research; Marketing planning

Indexed keywords

EID: 84986135996     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005560     Document Type: Review

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