Improving the interface between the profession and the university

International Journal of Market Research

Volumn 42, Issue 1, 1999, Pages 3-15

  Catterall, Miriam ^a   Clarke, William ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013140860     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (40)

1. Achenbaum, A.A. (1995) The future challenge to market research. Marketing Research: A Magazine of Management and Applications, 5, 2, pp. 12-15.
2. Ang, I. (1996) Living Room Wars. London: Routledge.
3. Barnes, E.J. & Byrne, J. (1990) An integrated teaching/learning exercise around a market research project. Journal of the Market Research Society, 32, 4, pp. 537-50.
4. Bean, A.G. & Roszkowski, M.J. (1997) The long and the short of it. Marketing Research: A Magazine of Management and Applications, 7, 1, pp. 21-6.
5. Broadbent, K. (1993) Changing roles and new opportunities in the client-agency relationship or are we using a sextant to steer a spaceship? Marketing and Research Today, 21, 3, pp. 133-39.
6. Brown, M. (1994) What price response? Journal of the Market Research Society, 36, 3, pp. 227-44.
7. Brown, S. (1998) Postmodern Marketing 2. London: International Thomson.
8. Burgoyne, J.G. (1995) The case for an optimistic, constructivist and applied approach to management education: a response to Grey and Mitev. Management Learning, 26, 1, pp. 91-102.
9. Campbell, K. (Ed.) (1992) Critical Feminism: Argument in the Disciplines. Buckingham: Open University Press.
10. Churchill, G.A. (1999) Marketing Research: Methodological Foundations, 7th edition. Fort Worth: Dryden Press.
11. Denis, J.E., Lee, J-Y. & Czellar, S. (1997) Convergence or divergence in European market research practices? Marketing and Research Today, 25, 3, pp. 180-91.
12. Denny, R. (1995) Speaking to customers: the anthropology of communication. In Contemporary Marketing and Consumer Behaviour: An Anthropological Sourcebook. Ed. Sherry, J.F. pp. 331-45. Thousand Oaks, CA: Sage.
13. Dittus, E.C. (1994) Marketing research directions in the USA. Journal of the Market Research Society, 36, 1, pp. 29-39.
14. Evangelista, F., Albaum, G. & Poon, P. (1999) An empirical test of alternative theories of survey response behaviour. Journal of the Market Research Society, 41, 2, pp. 227-44.
15. Freeman, R.E. & Gilbert, D.R. (1992) Business, ethics and society: a critical agenda. Business and Society, 31, 1, pp. 9-17.
16. Fuller, K. & Adams, J. (1999) Crossing the respondent divide. Paper delivered to AQRP Seminar (June), London: AQRP, pp. 1-12.
17. Fullerton, R.A. (1990) The art of marketing research: selections from Paul F. Lazarsfeld's 'Shoe buying in Zurich'. Journal of the Academy of Marketing Science, 18, 4, pp. 319-27.
18. Furman, F.K. (1990) Teaching business ethics: questioning the assumptions and seeking new directions. Journal of Business Ethics, 9, 1, pp. 31-8.
19. Graeff, T.R. (1997) Bringing reflective learning to the marketing research course: a co-operative learning project using intergroup critique. Journal of Marketing Education, 19, Spring, pp. 53-64.
20. Gray, A. (1992) Video Playtime: The Gendering of a Leisure Technology. London: Routledge and Kegan Paul.
21. Johnson, M. & Pinnington, D. (1998) Supporting the category management challenge: how research can contribute. Journal of the Market Research Society, 40, 1, pp. 33-55.
22. Julian, K. & Coffer, S. (1996) Kaleidoscope of change. Marketing Research: A Magazine of Management and Applications, 8, 3, pp. 8-11.
23. Lautman, M. (1996) Marketing and market research. Marketing Research: A Magazine of Management and Applications, 8, 3, pp. 21-5.
24. Lee, H., Acito, F. & Day, R.L. (1987) Evaluation and use of marketing research by decision-makers: a behavioural simulation. Journal of Marketing Research, 24, 2, pp. 187-96.
25. McDonald, C. & King, S. (1996) Sampling the Universe: The Growth, Development and Influence of Market Research in Britain since 1945. London: NTC Publications.
26. McDonald, C. & Vangelder, P. (Eds.) (1998) ESOMAR Handbook of Market and Opinion Research. Amsterdam: ESOMAR.
27. Malhotra, N.K. (1999) Marketing Research: An Applied Orientation, 3rd edition. London: Prentice Hall International.
28. Malhotra, N.K. & Miller, G.L. (1998) An integrated model for ethical decisions in marketing research. Journal of Business Ethics, 17, 3, p. 3
29. Mariampolski, H. (1999) The power of ethnography. Journal of the Market Research Society, 41, 1, pp.75-95.
30. Mehta, R. & Sivadas, E. (1995) Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society, 37, 4, pp. 429-39.
31. Miller, D. (Ed.) (1995) Acknowledging Consumption. A Review of New Studies. London: Routledge.
32. Moorman, C., Zaltman, G. & Desphande, R. (1992) Relationships between providers and users of market research: the dynamics of trust in market research relationships. Journal of Marketing Research, 29, 3, pp. 314-29.
33. Moorman, C., Desphande, R. & Zaltman, G. (1993) Factors affecting trust in market research relationships. Journal of Marketing, 57, 1, pp. 81-102.
34. Morton-Willams, J. (1993) Interviewer Approaches. Aldershot: Dartmouth Publishing Company.
35. Nelson, J. & Kiecker, P. (1996) Marketing research interviewers and their perceived necessity for moral compromise. Journal of Business Ethics, 15, 10, pp. 1107-17.
36. Proctor, T. (1997) Essentials of Marketing Research. London: Pitman.
37. Saegert, J. & Fennell, G. (1991) Qualitative research in the textbooks: a review. In: Advances in Consumer Research. Eds. Holman, R.H. & Solomon, M.R. Vol 18, pp. 262-70. Provo, UT: Association for Consumer Research
38. Stern, B.B. (1990) Literary criticism and the history of marketing thought: a new perspective on 'reading' marketing theory. Journal of the Academy of Marketing Science, 18, 4, pp. 329-36.
39. Turtle, J. & Katryniak, J. (1992) Towards professional status - the new generation. Journal of the Market Research Society, 34, 2, pp. 85-98.
40. Wrigley, N. & Lowe, M. (Eds.) (1995) Retailing, Consumption and Capital: Towards the New Economic Geography of Retailing. London: Longman.