Integrating Marketing Information Systems into Conventional Marketing Research Courses: A Four-Module Approach

Journal of Marketing Education

Volumn 18, Issue 1, 1996, Pages 21-36

  Marshall, Kimball P ^a  

^a JACKSON STATE UNIVERSITY   (United States)

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EID: 84993683872     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800105     Document Type: Article

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