Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major

Journal of Marketing Education

Volumn 22, Issue 2, 2000, Pages 147-154

  Davis, Richard ^a   Misra, Shekhar ^a   Van Auken, Stuart ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b FLORIDA GULF COAST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993736001     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300222009     Document Type: Article

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