External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience

Journal of Strategic Marketing

Volumn 13, Issue 2, 2005, Pages 133-147

  O'loughlin, Deirdre ^a   Szmigin, Isabelle ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Expectations vs. experience; Financial supplier accountability; Irish banking sector

Indexed keywords

EID: 85009882232     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500083008     Document Type: Article

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