Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models

European Journal of Operational Research

Volumn 170, Issue 3, 2006, Pages 710-734

  Prinzie, Anita ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Analytical customer relationship management (CRM); Banking; Business intelligence; Cross sell; Data mining; Financial services industry; Marketing; Mixture transition distribution (MTD) models; MTDg models

Indexed keywords

CUSTOMER SATISFACTION; FINANCE; MATHEMATICAL MODELS;

FINANCIAL SERVICES; PRODUCT GROUPS; PRODUCT MANAGERS;

OPERATIONS RESEARCH;

EID: 27744497441     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2004.05.004     Document Type: Article

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