Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals

Journal of Business Research

Volumn 46, Issue 3, 1999, Pages 207-218

  Naidu, G M ^a   Parvatiyar, Atul ^b,c   Sheth, Jagdish N ^b   Westgate, Lori ^d  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b EMORY UNIVERSITY   (United States)

^c EMORY UNIVERSITY   (United States)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033228904     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00044-7     Document Type: Article

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