Transformative Power of e-Business Over Consumer Brands

European Management Journal

Volumn 19, Issue 6, 2001, Pages 629-637

  Dussart, Christian ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Consumer behavior; Consumer brands; E Business; E CRM; Internet

Indexed keywords

EID: 0011920170     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(01)00088-3     Document Type: Article

References (2)

1. Kuchinskas, S. (2000) On Regis McKenna, 'the end of marketing'. Business2.com November 14, pp. 134-139.
2. Porter M.E. Strategy and the internet. Harvard Business Review. March:2001;62-78.