Corporate customer behaviour towards financial services: empirical results from the emerging market of Greece

International Journal of Bank Marketing

Volumn 17, Issue 6, 1999, Pages 274-285

  Athanassopoulos, Antreas D ^a   Labroukos, Nikos S ^b  

^a Athens Laboratory of Business Administration   (Greece)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Banking; Consumer behaviour; Multivariate analysis; Relationship marketing

Indexed keywords

EID: 84993000245     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329910300323     Document Type: Article

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