Fortune 500 manufacturer web sites: Innovative marketing strategies or cyberbrochures?

Industrial Marketing Management

Volumn 31, Issue 2, 2002, Pages 133-144

  Perry, Monica ^a   Bodkin, Charles D ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

B2B; Business to business; Communications; Cyberspace; Electronic commerce; Internet; Manufacturer; Marketing; Performance evaluation; Promotional mix; Statistical analysis; Studies; Web sites

Indexed keywords

EID: 0012601779     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00187-0     Document Type: Article

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