Analyzing channel structures of business markets via the Structure-Output Paradigm

International Journal of Research in Marketing

Volumn 13, Issue 1, 1996, Pages 73-87

  Bucklin, Louis P ^a   Ramaswamy, Venkatram ^b   Majumdar, Sumit K ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Channel structure; Distribution; Service output

Indexed keywords

EID: 0030077386     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(95)00035-6     Document Type: Article

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