Bank marketing and information technology: a historical analysis of the post1970 period

International Journal of Bank Marketing

Volumn 17, Issue 6, 1999, Pages 265-274

  Nelson, Mark R ^a  

^a Hunter Group   (United States)

Author keywords

Banking; Information services; Information systems; Information technology; Organizational development; Services marketing

Indexed keywords

EID: 84992975858     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329910300314     Document Type: Article

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