Do relationship portfolios and networks provide the key to successful relationship management?

Journal of Business & Industrial Marketing

Volumn 17, Issue 7, 2002, Pages 575-597

  Zolkiewski, Judy ^a   Turnbull, Peter ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Business to business marketing; Management; Networks; Portfolio management

Indexed keywords

EID: 0442266458     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210451109     Document Type: Review

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