Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices

European Journal of Marketing

Volumn 31, Issue 7, 1997, Pages 467-486

  Bhuian, Shahid N ^a  

^a KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

Author keywords

Consumer attitudes; Country of origin; Marketing; Product differentiation; Product quality; Saudi Arabia

Indexed keywords

EID: 0347331481     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710176628     Document Type: Article

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