Appropriate relational messages in direct selling interaction: Should salespeople adapt to buyers' communicator style?

Journal of Business Communication

Volumn 34, Issue 4, 1997, Pages 401-418

  Comstock, Jamie ^a   Higgins, Gary ^b  

^a UNIVERSITY OF WEST FLORIDA   (United States)

^b TROY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040363043     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/002194369703400405     Document Type: Article

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