Effects of coupons on brand categorization and choice of fast foods in China

Journal of Business Research

Volumn 58, Issue 5, 2005, Pages 674-686

  Laroche, Michel ^a   Kalamas, Maria ^a   Huang, Qinchao ^a  

^a John Molson School of Business   (Canada)

Author keywords

Brands; Categorization; China; Choice; Coupons; Decision making; Fast foods

Indexed keywords

EID: 11444261694     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.09.007     Document Type: Article

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