Modeling the selection of fast-food franchises among Japanese consumers

Journal of Business Research

Volumn 58, Issue 8, 2005, Pages 1121-1131

  Laroche, Michel ^a   Takahashi, Ikuo ^b   Kalamas, Maria ^a   Teng, Lefa ^c  

^a Canada   (Canada)

^b KEIO UNIVERSITY   (Japan)

^c UNIVERSITY OF GUELPH   (Canada)

Author keywords

Brand categorization; Brand choice; Brand management; Fast food industry; Japan; Quick service restaurants

Indexed keywords

EID: 12344270047     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.01.007     Document Type: Article

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