Culture and the fast-food marketing mix in the people’s republic of china and the usa: Implications for research and marketing

Journal of International Consumer Marketing

Volumn 11, Issue 1, 1999, Pages 77-95

  Anderson, Patricia M ^a   He, Xiaohong ^a  

^a QUINNIPIAC UNIVERSITY   (United States)

Author keywords

Consumer segments in USA and PRC; Fast food; Purchase frequency

Indexed keywords

EID: 11444258013     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v11n01_06     Document Type: Article

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